Email & lifecycle

The list is the asset. We build it and work it.

No algorithm, no review queue, no platform risk — email is the one channel you own outright. We set up the platform properly, build the lifecycle flows, and run weekly campaigns that read like your brand, not a template.

What you get

Flows first, then campaigns.

Lifecycle flows

Welcome, abandoned cart, post-purchase, win-back and restock alerts — built once, earning every day. The flows typically outearn campaigns within weeks.

Weekly campaigns

Releases, restocks and bundle offers on a consistent schedule, with subject lines and copy written for the category and for deliverability.

List growth + hygiene

On-site capture that converts, double opt-in, UK GDPR/PECR-compliant consent, and list cleaning that protects your sender reputation.

30%+ Target revenue share by month 3
XX% Average open rate
X.X% Click-through rate

Common questions

Before you book the call.

Which platform do you use?
Whatever fits your stack — we work fluently with the major ESPs and with WordPress/WooCommerce-native setups like FluentCRM where you want everything on infrastructure you control. Platform choice is part of the audit.
Is email marketing legal for RUO brands?
Email to your own opted-in list is permission marketing, governed in the UK by GDPR and PECR — consent, easy unsubscribe, honest sender identity. Content still holds the research-use-only line. We build all of that in by default; for legal sign-off, have your counsel review.
Our deliverability is bad — can you fix it?
Usually, yes. Authentication (SPF, DKIM, DMARC), list hygiene, send-pattern warming and content fixes solve most reputation problems. It’s one of the first things the audit checks.

Next step

One call. One audit. A plan you keep either way.